Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Give4Marion!



Major Milestones

July

The Give4Marion Team will:

  • Encourage nonprofits to sign up for Give4Marion
  • Network with and recruit local community nonprofit leaders to expand and amplify Give4Marion’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for Give4Marion and customize your profile
  • Assemble your Give4Marion team and involve them in planning how your Give4Marion campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Give4Marion, how to promote your Give4Marion campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

August

The Give4Marion Team will:

  • Start developing a marketing and communication plan to spread the word to a wider audience about Give4Marion
  • Develop content for nonprofits participating in Give4Marion to use, and for use on #Give4Marion social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Give4Marion? How will you use the funds raised during Give4Marion? Why should donors give to you on Give4Marion? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Give4Marion and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Give4Marion on October 20. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

September

The Give4Marion Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Give4Marion’s message to nonprofits, donors, and other general supporters
  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Give4Marion

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Give4Marion “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a virtual fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

October

The Give4Marion Team will:

  • Heavily promote Give4Marion to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Give4Marion

You should:

  • Post on social media regularly about Give4Marion, using the hashtag #Give4Marion
  • Email your supporters with additional details about Give4Marion. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The Give4Marion Team will:

  • Heavily promote Give4Marion to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Give4Marion, using the hashtag #Give4Marion
  • Email your supporters with updates and how they can help your Give4Marion campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

Beyond

The Give4Marion Team will:

  • Share statistics from Give4Marion, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Give4Marion participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Give4Marion by posting volunteer opportunities, fundraising, and hosting events!